Consultants Predict 13 Top Restaurant and Hotel Food Trends for 2009 | ehotelier.com News Archives

Consultants Predict 13 Top Restaurant and Hotel Food Trends for 2009 | ehotelier.com News Archives

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Seven Iconic Hotels Come Together To Form Kindred Resorts & Hotels

At a time when hotels across the country are confronting the challenges of ownership and management changes as well as high staff turnover, the independent Kindred properties remain solid organizations run by dedicated and highly motivated staff.  Many are steeped in rich family traditions and legacies, and each embrace their own signature traits while joining together in the promise of quality service to travelers that has endured through good times and bad.  
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Guest satisfaction in European hotels - key findings 2009

• Overall, the most frequently cited reasons for selecting a hotel are convenience/location (48%) and price (41%). Among guests of properties within the upper upscale segment, the hotel's reputation was the most frequently cited reason for selection (44%), while guests of hotels in the economy segment most frequently named price as the primary reason for selection (68%).

• Nearly 1 in 5 (17%) of hotel guests report experiencing a problem during their stay. Among these guests, the average number of problems experienced is 1.8. In 2009, two new issues have emerged among the top five reported problems: poor connection and speed of Internet access and key cards not working properly.

• In 2009, hotel guests from Germany, Italy and the United Kingdom are more satisfied than guests who live in other countries. Travelers from France and Spain are the least satisfied, on average.
  

• The proportion of European hotel guests who report being highly committed to a particular hotel brand has increased to 11 percent in 2009 from 9 percent in 2008.

Online Travel Leads the Way in Increased Market Share, with Online Electronics Vendors Not Too Far Behind

In the following brief excerpt from the 38-page report, Scott Kessler, a Senior Director at Standard & Poor's, and Michael Souers, a Standard & Poor's Analyst, discuss the outlook for the sector and for investors.
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Raising local awareness

Taking part in the local community is not only a good strategy for hotels to build awareness, but it provides a way to give back and help others. 
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Markentreue in der Hotellerie

Your Consumer will be loyal to your Brand, if they believe your good will.  If they feel special when they walk through your doors, respected when addressed, satisfied with the product, service and facility, they will return.
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Erfolgreiches E-mail marketing für Hotels

This article describes concrete examples of how hotels are using e-mail marketing to make money. We will look at ways your hotel can use email, how to build your list and create a campaign, benchmarks for testing, and finally some case studies of other hotels.
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Daran sollten wir arbeiten!

How to deal with negative feedback

The majority of travelers (50 percent) indicated that traveler reviews on online travel agencies were slightly to very influential in travel planning. However, this means that sites such as Expedia, Travelocity and Orbitz hold more weight with online shoppers than traveler review sites (33 percent), such as TripAdvisor (owned by Expedia) and TravelPost.
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Be awesome!

Hotels sollen nicht innovativ sein, sondern von ihren Gästen als grossartig empfunden werden.
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Billigflieger und Budget-Hotels für Manager

Die deutschen Unternehmen haben ihre Reisebudgets drastisch heruntergefahren. Welche Anbieter das am stärksten trifft und warum sich viele Manager auch nach der Krise auf Billigflieger und Budget-Hotel einstellen müssen.
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Hotel marketing in 2010: Perception trumps positioning

Based on the roller coaster ride that continues for 2009, budgeting, strategizing, and formalizing an effective hotel marketing plan to attack 2010 is probably one of the more challenging and formidable you have experienced.
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Understanding the Facts for Effective Sales Management | ehotelier.com News Archives

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Survey Questions Value of Premium Hotel Brands | ehotelier.com News Archives

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